How Electre works

Four steps

1. 1

   Bring an idea, or a business you run

   Describe what you want in your own words. The more you say about who it is for, the better the first plan.

2. 2

   The company researches and builds

   Research, product, design, engineering and quality work it out and make it. Every release is tested before it ships, and you preview it first.

3. 3

   It launches and runs the business

   Marketing, sales, support, finance, growth and trust and safety keep it going every day.

4. 4

   You chair it

   When the team needs a call only you can make, it asks. You answer, review what it files, and approve what goes out.

The roles in an Electre company

• Research · Recce Studies the market, the customers and the competition before anything is built.
• Product · Marls Turns the idea into a written specification the rest of the company works from.
• Design · Sid Designs the screens and the brand, and sends mockups to you for approval.
• Engineering · Gus Builds the app, one reviewed change at a time.
• Quality · Gigi Tests every release on real browsers and phones before it ships.
• Marketing · Tal Writes and sends the emails, posts and pages that bring customers in.
• Sales · Rubes Follows up leads and answers the people ready to buy.
• Support · Wrenny Answers customers and fixes what they run into.
• Finance · Macca Keeps the books, reconciles payments and watches what things cost.
• Trust and safety · Viv Checks claims, policies and anything that could put the business at risk.
• Growth · Benno Reads the numbers and says what is working and what to try next.

You stay in control

Nothing runs unless you start it, and you can pause at any time. Every document, design and file the team makes is saved where you can open it. Emails and messages to customers wait for your approval unless you choose otherwise.