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Electre vs Lovable
Lovable describes itself as “an AI software engineer, which enables anyone to build for the web”. Electre is built for what comes after the app: a company of specialists that also runs the business.
The short version
Use Lovable when what you need is an app and you plan to run everything around it yourself. Use Electre when you want the app and a team that markets it, sells it, supports its customers and keeps the books, with you making the calls.
Side by side
| Electre | Lovable | |
|---|---|---|
| What you get | A company of AI specialists that researches, builds, launches and runs a business | Building web apps from a chat, with code you can take with you. |
| After launch | Marketing, sales, support, finance and growth keep working every day | You run the business yourself, or with other tools |
| Your role | Chair: answer the decisions only you can make, approve what goes out | Builder: describe changes and review what is produced |
| Email and customers | Agents can send from a Gmail account you connect, with your approval by default | Not part of the product |
| Pricing | Credits for the work done, priced by the AI model doing it; plans add bonus credits | Free and paid plans; see lovable.dev/pricing for current prices. |
When Lovable is the better choice
If you are a developer or want to write and own every change yourself, a building tool like Lovable gives you that control directly. Electre is a better fit when your time is the scarce thing, not the code.
Sources
Facts about Lovable come from https://lovable.dev as published on 24 September 2026. Products change quickly; check their site for current details.
Questions
Can I move from Lovable to Electre?
Yes. Bring the idea or the business you already run. Electre's research and product roles start from what exists and plan from there.
Do I need to know how to code?
No. You describe what you want in plain words and review what the team proposes.
Put a company to work on your idea
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